Gym owner Mark Dawson practices what he preaches. Inspired by the EAS Body-for-LIFE Challenge 12-week fitness and nutrition programme, he decided to try it before recommending it to his gym members. His transformation was so dramatic that he decided to enter the national EAS Body-for-LIFE Retailer Champion of The Year – and won!
Natural body builder Mark already knew about combining a careful diet with self-discipline and intensive workouts. But the 36-year-old father of three was surprised at just how quickly and effectively Body-for-LIFE plan helped him shape up. “My vocation is to encourage people to fulfil their fitness potential and I think leading by example is crucial, says Mark. If I got good results from the Challenge I could show gym members my before and after photographs on the wall and thus motivate them to give the Challenge a try. In fact, Mark lost three stones and reduced his body fat level from 20% to a lean 8%!